For Blaze Cafe, a specialty coffee shop in Vancouver, Canada, we designed and developed a custom WordPress website that reflects the brand’s minimalist philosophy — clean, intentional, and detail-focused. The site is built to be lightweight, mobile-friendly, and easy to manage, while preserving the calm and considered aesthetic that defines the Blaze experience.
CHALLENGE
Blaze Cafe didn’t have a website before — their presence lived entirely on Instagram, which limited how they could communicate with customers. Basic information like opening hours, the full menu, or special events were often buried in social posts or highlights.
The challenge was to create a minimalist but functional site that stayed true to their understated brand, while making it easier for customers to discover the café, check the menu, and plan their visit.
APPROACH
We took a design-first approach — building a clean, content-light layout that mirrors the simplicity of Blaze’s physical space. The typography is calm but confident, the colors are muted and natural, and the site structure is intentionally minimal to keep the user focused.
On the development side, we built a lightweight custom WordPress theme optimized for speed and mobile performance. We added an easy-to-manage backend for updating the menu and announcements, and integrated structured data to help boost local SEO.
The result is a website that feels like an extension of the café itself — clear, considered, and built to last.
