For Adelitas, an authentic Mexican restaurant in Vancouver, Canada, we designed and developed a custom WordPress website that captures the bold spirit of the brand — colorful, grounded in heritage, and full of personality. The site is built to be fast, flexible, and easy to update, while keeping the brand’s vibrant aesthetic front and center.
CHALLENGE
Adelitas had no existing website — their digital presence was limited to social media, which made it difficult to communicate their full brand experience or provide key information like menus, hours, or events.
The challenge was to build their first website from the ground up — one that could introduce the brand to a wider audience, reflect the energy and personality of the restaurant, and serve as a functional tool for both new and returning customers. It had to be bold, mobile-first, and easy for their team to update as the business evolved.
APPROACH
We started by defining a visual language that would echo Adelitas’ bold brand — combining strong typography, gritty textures, and vibrant color blocks inspired by Mexican design.
On the technical side, we developed a fully custom WordPress theme with modular content blocks, allowing the team to manage everything in-house without compromising design integrity. The site was optimized for speed, responsive across all devices, and structured with SEO best practices baked in from day one.
We also introduced flexible content areas for updating menus, events, and seasonal campaigns — making it easier for Adelitas to stay relevant and engaged with their audience in real time.
